Thursday, October 30, 2008

Keywords And Content: A Real Balancing Act


There are lots of websites I still come across that have stuffed themselves so full of keywords and keyword phrases that they don't make any sense. Of course the whole idea is to get a good keyword ranking, but you don't want to lose customers when you get to a site because you've got web copy that reads badly. There's a balancing act that needs to be maintained between keyword phrases and good copy so that you get traffic that's going to like what they see when they get to your site. That's where good copywriters come in. Here's an article I just published on the topic of seo and content.

Sunday, October 19, 2008

Writing Web Content


Along with blogs, I've been writing a lot of web content lately. When writing the homepages,you need to keep in mind that the text needs to be particularly clear and concise since web surfers will only give you nine seconds before they click away unless you can hold their attention.