New Article

Here's an article I wrote on email marketing and blogging.

Freelance Content Writing Keeps You Moving

If you want a job where you'll work banker's hours, then freelance content writing isn't for you. To be a good content writer, you need to be fast and accurate to please the customer and make a living.

Different Hours

And it's not so much that you work longer hours on the Internet, but that you might be called on to work at all different hours. Remember that the content writing jobs that you might be after could be in different time zones.

Content Writers and Links

There are rules for everything--we all know that. The Internet is no different and that means that content writers need to be sure that they know where to put the links that they create,how many to use and which keywords are the best. None of this is happenstance.

Generally, it's a bad idea to stuff your copy with too many links. It looks spammy to Google and if you've got content that is just filler around some keywords and links, you might get the traffic to your site but not many conversions. Remember that it's one thing to get them to come to see what you've got, but quite another when there's nothing there but irritating text that's clearly crammed with keywords and links and no substance.

There is a style to it all. So many words equals so many links; a keyword very close to the beginning and one near the end. The good content writer knows how it all balances out.

You Need Professional Content Writing

There are still people out there who think that content writers are not an essential part of the complete web business, but those who skimp on the kind of content they get often find that they wind up getting penalized by the bigger search engines like Google when they stack their web pages full of well researched keywords couched with badly written content.
Sure, they get the traffic to their sites, but the visitors just show up and leave when they see how badly the pages read. Remember that a good content writer can really help you to convert visitors to sales.

Keywords Need To Be Placed Carefully

There's one thing that you still see way too much of and that's keywords crammed into websites with no regard for the flow or readability or the content. You might get the search engines to notice you that way, but you'll get people clicking off your site if the content reads badly. Remember that keywords and their phrases need to be carefully placed so that they blend in. A good yardstick that seems to work is once every 100 words. Web copy needs to be written by professionals.

Keywords And Content: A Real Balancing Act

There are lots of websites I still come across that have stuffed themselves so full of keywords and keyword phrases that they don't make any sense. Of course the whole idea is to get a good keyword ranking, but you don't want to lose customers when you get to a site because you've got web copy that reads badly. There's a balancing act that needs to be maintained between keyword phrases and good copy so that you get traffic that's going to like what they see when they get to your site. That's where good copywriters come in. Here's an article I just published on the topic of seo and content.

Writing Web Content

Along with blogs, I've been writing a lot of web content lately. When writing the homepages,you need to keep in mind that the text needs to be particularly clear and concise since web surfers will only give you nine seconds before they click away unless you can hold their attention.